Samsung: Five-Star Q House Experience
Client: Samsung
Project: Five-Star Q House Experience
Main Challenge: Building complex interactive simulator houses inside a locked-down enterprise CMS without compromising security or using weak external workarounds.
The Challenge
Working with Samsung is never an easy experience.
But we can create fancy experiences for buyers.
Samsung has diversified products for consumers.
An online experience does not satisfy them.
They cannot show all top products online.
They know consumers want real-life experiences.
✓ So they created an online and offline campaign.
The offline event featured three five-star movie-themed houses.
They showed top products in the houses.
Selected buyers enjoy top products and convenience in real life.
We handled the digital side.
They requested heavily interactive simulator houses.
But the hard thing is their CMS.
They use Adobe Experience Manager.
Working with this complicated CMS is truly hard.
Global brand restrictions demand intense security scans.
☒ A small form change takes five days.
We built interactive houses in the past.
This new requirement was impossible.
The CMS limits were too strict.
The brand team saw our past work.
They wanted to keep the original idea.
This was a big campaign for Samsung Vietnam.
Another production house might jump in and overcommit.
And we know they cannot deliver.
They had never worked with this Adobe CMS before.
☒ When you lack experience, overcommitting is easy.
We could let the brand choose another team.
We could watch them fail to launch officially.
Other teams cheat to make things work.
They run campaigns on a separate domain.
They use a separate database and server.
That is a weak and unofficial launch.
Letting them fail would actually boost our reputation.
But we still gave the project a try.
No heavy animation runs on the official site.
We cleared Samsung Security on a previous project.
We were the first in Vietnam to do it.
Dealing with the brand team is never easy.
Our final solution reduced the interactive requirements.
The work was still very hard.
But making it happen was possible.
↳ The first official launch ran directly on the Samsung site.
↳ The second launch added many interactive features.
& We secured the previous version the entire time.
We tested every update in the real Adobe CMS.
We delivered everything with zero errors. Zero excuses.
We only commit to secure strategies for target brands.
We never secure every project at all costs. If we cannot do it, we do not commit.
Reach out to our team when you need a trusted partner. ↓
The Project Outcomes
