WWF: Save Asian Unicorns
Client: World Wide Fund for Nature
Project: Save Asian Unicorns
Main Challenge: Building and launching a difficult social media filter and web setup overnight to rescue a major campaign after the original developer walked away.
The Challenge
A local agency found us the day before a campaign launch.
Their client was the World Wide Fund for Nature.
The original tech vendor vanished after one week of execution.
The agency panicked.
A press conference was starting at 7:00 AM the next morning.
The agency booked celebrities, and the media team scheduled paid ads.
But at 5:00 PM, they had nothing.
↳ No domain.
↳ No server.
They had only the campaign theme and design.
They faced immediate public humiliation.
The disaster would ruin their reputation.
The accounts team panicked because they had no choice.
Creative agency campaigns normally require heavy tech innovation.
This campaign needed a highly complex interactive filter.
Building that feature demanded real engineering skills.
The original tech vendor lacked those skills.
They failed and disappeared.
Normally, we complete paperwork first.
For this case, we jumped straight to the solution.
The timing was highly risky and limited.
We needed a fast solution without sacrificing quality.
First, we deployed on an Amazon Web Services server.
↳ This deployment took only 30 minutes.
Second, 6 engineers coded front-end and back-end in parallel.
↳ They built the Facebook connections overnight.
We worked 12 hours overnight.
We launched the main website on time.
Then, we spent two days building the viral features.
✓ After this crisis, they became our most loyal client.
When we commit to a launch date, we meet your deadline.
Reach out to our team if you need a trusted partner ↓
The Project Outcomes
