Shiseido: Anessa Brand Website
Client: Shiseido
Project: Anessa Brand Website
Main Challenge: Passing strict Japanese code and quality audits to launch a brand website for a premier skincare brand.
The Challenge
We work with European brands.
We also work with leading Asian brands.
Shiseido wanted to launch a website for Anessa.
Anessa is their premium sunscreen and skincare brand.
It has been the top sunscreen brand in Japan for decades.
They adapt to local markets.
But their core Japanese values remain the same.
↳ They focus on quality and consumer obsession.
↳ Every digital experience must reflect these values.
The standards for this work are high.
We never worked with any Japanese brand before.
But Shiseido has many different brands.
It was a great opportunity to become their vendor.
So we took this opportunity.
Big brands have the same rules, but Japanese brands have more different rules.
1. Qualified first.
↳ They check every single line of code.
↳ They audit every image and word first.
2. No rushing on execution.
↳ They follow the plan strictly.
↳ There is no overtime or last-minute panic.
3. Consumer first.
↳ They delay a launch if the quality fails.
↳ They make sure it satisfies their consumers first.
✓ Satisfy them once, and you build a long-term partnership.
Lately, we worked on a dozen projects for their other brands.
Reach out to our team if you need a trusted partner ↓
The Project Outcomes
