Romano: The Man I'm Proud Of
Client: Romano
Project: The Man I'm Proud Of
Main Challenge: Preventing a robotic user experience by manually integrating creative video with complex backend delivery.
The Challenge
The Romano brand hired us for every platform project.
Our interactive video campaign went massively viral on social media.
Users loved hearing a celebrity give them personalized compliments.
We achieved this by rejecting our own automated system.
↳ We planned to generate consumer names automatically with technology.
→ But the system could not generate speech naturally.
We could have launched the platform immediately with the unnatural audio.
↳ But a robotic experience ruins consumer excitement.
→ We sat down with the agency and the client.
We made a strategic choice to shoot the videos again.
The celebrity needed to say a compliment with the consumer's name.
We found a limited number of common names.
We manually filmed the celebrity saying each specific name.
We restructured the entire system for these new video packages.
Interactive video was the most important feature.
But there were major features behind the scenes.
You must collaborate to chase the main objective.
You must integrate technology with real creative work.
Contact us for your project. We prioritize your audience and your business.
The Project Outcomes
