Client: Heineken
Project Name: VR Music
Main Challenge: Executing a nationwide digital campaign combining 3D virtual reality, QR code verification, and custom music games for personalized beer cans.
The Challenge
The most complex digital campaign we ever executed was for Heineken.
It required online and offline activation across the country.
Heineken is a demanding client with strict quality standards everywhere.
Our team focused on building the digital campaign platform.
Virtual reality was just one feature inside this digital system.
Heineken produced personalized beer cans featuring four select influencers.
Each can included a unique QR code.
Scanning the code triggered an innovative 3D virtual reality interaction.
After verifying the unique code, users played a custom music game.
The game mixed their name with their favorite influencer's music.
Users could win prizes chosen by our execution team.
Heavy effort went into product packaging, offline events, and digital platforms.
Yet in reality, this campaign was not successful.
First, the four influencers were not popular in our country.
Second, the gameplay was too complex and unfamiliar for consumers.
Creativity and innovation often move faster than the market.
AI makes technical execution easier today.
Back then, it was our most complex project.
Coca-Cola succeeded by simply putting names on cans.
A simpler idea with proper execution beats a complex one every time.
We have worked with diverse global brands.
Reach out to our team if you need a trusted partner ↓
The Project Outcomes
