Google Tet City
Client: Google
Project Name: Tet City
Google launched their first digital campaign in Vietnam
Google Vietnam partnered with agency giant Leo Burnett for an unprecedented Lunar New Year campaign.
They combined five major brands on one platform.
↳ Instead of visiting multiple websites, consumers could finally shop Samsung, Masan, Pepsi, Nestlé together in a single place.
↳ This massive platform forced us to meet a strict timeline to achieve widespread brand awareness across the population.
We built the core architecture and connected multiple data vendors.
We pulled live item information and created complex backend sales tracking.
→ Despite cooperating with five major brands, we successfully met our exact launch date.
We planned server capacity for two thousand concurrent users.
We felt completely secure because the infrastructure could actually handle four thousand.
We launched the platform successfully.
But then the hardest part happened: a last-minute marketing budget change broke our plan.
↳ Traffic hit ten thousand concurrent users instantly and kept rapidly climbing.
↳ The local infrastructure provider failed to scale their hardware and network bandwidth, leaving fifty thousand dollars in daily media spend facing complete disaster.
→ Our planning error threatened the entire holiday initiative.
At 3:00 AM we made a radical crisis decision.
↳ We only had a few hours to save the live campaign, so we owned the mistake instantly and migrated to Amazon Web Services.
Losing consumer data was not an option.
Here is our exact emergency server execution:
Set up an EC2 instance with a 10-Gigabit network.
Completed the EC2 setup in exactly fifteen minutes.
Connected local storage to Amazon storage manually.
We moved the critical assets next:
Migrated all consumer data within two hours.
Moved the entire codebase in one hour.
Migrated the database twice to prevent data loss.
Finally, we updated the domain records and managed the DNS propagation challenge perfectly.
→ We finished the frantic migration in exactly three hours.
✅ The campaign ran smoothly for the next seven days.
Flawless crisis execution builds true authority.
You deserve a trusted partner who protects your business.
We secure your capital investments against technical failure.
